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POMSYM2025

Attractions

Welcome to Puglia, a land of sun, sea, and timeless traditions. Let its landscapes, flavors, and warm hospitality enchant you at every step.

Bari: The Beating Heart of Puglia

Bari is located in a very special land that, kilometre after kilometre, knows how to amaze with its ever-changing scenery, landscapes, traditions, flavors, and fragrances.

The city is surrounded by enchanting places that seem to have popped out of a postcard.

Giovinazzo, Polignano a Mare, Monopoli, and Trani are pearls of the Adriatic Sea, ready to make you fall in love with their white stone houses, the narrow streets of their old town centers, the fresh fish, and the colorful boats moored in lively ports.

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Sun and Sea
Puglia is blessed with a stunning coastline, where crystal-clear waters meet sun-drenched shores, offering breathtaking views
Timeless Traditions
Ancient towns, charming villages, and centuries-old customs that continue to thrive.
Warm Hospitalityity
Puglia offers an authentic experience, where every visitor is treated like family
POMSYM2025

The Enchanting Beauty of Puglia

Puglia is a land of captivating contrasts, where nature, history, and culture come together in a seamless blend. From sun-drenched landscapes to timeless traditions, every moment here invites discovery and wonder.

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Many things will surprise you

The blinding sun reflects off the water, as high cliffs give way to small sandy coves. Wide roads narrow, revealing almond, cherry, and ancient olive trees, their gnarled trunks producing the green gold of Puglia—extra virgin olive oil. Vines overflow with grapes that become renowned wines like Nero di Troia, Primitivo, Negramaro, and sweet Moscato.
Tramonto Puglia

The land turns a deeper shade of red, dry and dusty, bordered by ancient dry-stone walls, masterfully built over millennia without mortar or cement.The scenery transforms, along with the architecture, crops, music, dances, flavors, and folklore, blending ancient and modern, tradition and ritual, the sacred and the profane.

It’s impossible not to get swept away, hop on a bicycle, pause in a sun-drenched square, and savor a gelato—just like in a Fellini film—embracing that irresistible dolce vita and its unhurried charm.

Ape car Puglia

The historical and cultural heritage

Puglia safeguards an artistic and architectural heritage of immense value, scattered across towns and villages that seem frozen in time.

Among its most celebrated gems:

BARI
The majestic Basilica of St. Nicholas, which houses the relics of the patron saint, the imposing Swabian Castle built by Frederick II, and the refined Margherita and Petruzzelli Theaters.

ANDRIA
The legendary Castel del Monte, a masterpiece of medieval architecture and a symbol of Frederick II’s enigmatic genius.

ALBEROBELLO
The fairytale-like village of trulli, recognized as a UNESCO World Heritage Site.

LECCE
The capital of Southern Baroque, where intricately carved facades transform the city into an open-air museum.

The Natural Wonders of Puglia

Puglia enchants with its wild and authentic landscapes, offering breathtaking contrasts:

Vieste

Vieste

The white cliffs of Mattinata and Vieste, plunging into crystal-clear waters

Castellana Caves

castellana grotte puglia italy

An underground labyrinth of stunning stalactites and stalagmites.

Gravina di Laterza

Gravina Laterza

The Gravina di Laterza, the second-largest canyon in Europe.

Polignano

Polignano

Polignano a Mare and Monopoli, stunning coastal towns with whitewashed houses perched above the Adriatic Sea.

Bauxite Quarry

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The Bauxite Quarry in Otranto, with its surreal, lunar-like scenery.

Inland villages

Ostuni

The inland villages, such as Martina Franca and the dazzling white city of Ostuni, surrounded by ancient olive groves.

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Flavors and Culinary Traditions

Puglian cuisine is a tribute to simplicity and the excellence of local ingredients, reflecting the deep connection between land and sea.

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Orecchiette, handmade pasta traditionally served with turnip greens or rich ragù.

Focaccia barese, golden and fragrant, topped with cherry tomatoes and olives.

Panzerotti, irresistible deep-fried pockets filled with mozzarella and tomato.

Patate, riso e cozze (Potatoes, rice, and mussels), a unique dish that brings together the flavors of land and sea.

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Bari: A City That Looks to the Future Without Forgetting Its Past

Bari vista

Bari is a city in constant evolution, able to preserve the charm of its traditions while embracing the future with energy and innovation. Strolling through its streets, from the ancient old town to the elegant Murattiano district, one breathes in the authentic soul of a city that never fails to surprise, welcome, and enchant.

Bari Never Ends

Puglia Unexpected Italy